What Makes People Workout?
Obvious answers:
65%
Loose weight, get fit, become stronger, etc
Hidden reasons:
35%
Socializing & communication
Customers' Struggles
Solved by FitRadar
Starting point
Beginners struggle to choose the right program, set goals, and find reliable information.
Lack of trust
Customers struggle to identify qualified trainers and avoid scams.
Location
Finding nearby group classes or trainers is difficult, especially in rural or less urban areas.
Inclusivity
Customers may prefer trainers for children, seniors, or by gender.
Sports
Some need trainers with expertise in sports rather than general fitness.
Outdoor workouts
Finding outdoor group classes or trainers is challenging.
Professionals' Struggles
Solved by FitRadar
Self-promotion
Building a personal brand and attracting clients demands significant time and resources.
Payment
Trainers deal with late payments, cancellations, and unstable income streams.
Location
Geographical and seasonal constraints make it hard to attract clients outside fitness studios.
Scheduling
Planning and managing group workouts requires extra coordination and time investment.
Sports
Some need trainers with expertise in sports rather than general fitness.
Discoverability
Trainers struggle to be easily found by potential clients who are searching for specialized expertise.
Our solution:
Create & Find
Fitness classes and sport events by category & location
Find online, workout offline!



Go-To-Market Plan
Business model:
We charge 10% commission
iOS & Android native apps
For all active Individuals
Unique offer and experience
Features on Apps
Available Today
Favorites
All
Workouts
Explore
Calendar
Inbox
Profile

December 18, Wednesday
5 / 10
CityPowerFit
4.3 (12)
10:30
Ice Hockey for Beginners
10€
⁓4km
3 / 15
RunnerRocket
4.3 (12)
10:30
Power, Balance & Stretching
10€
⁓4km
YogaQueen
4.8 (23)
13:30
Snow Skiing in the Woods
Free
⁓2km
Personal
All
Filters
Workouts
Explore
Calendar
Inbox
Profile

Andris
Marketing Expert

Dzintars
Backend Developer

Dmitry
iOS Developer
Vladislavs
Android Developer
Natalja
Product Designer
We strongly believe that offline workouts and socializing are the key to human wellbeing.
10.12.2024
Officially launched in Latvia

Roadmap
Phase 1
iOS App
Android App
Website
Phase 2
Email Campaigns
Social Marketing
Individual Onboarding
Achieving User Growth
Collecting Feedback
Phase 3
New Features
Expanding into Europe
Market & Trends
Despite country differences, common trends in fitness frequency, settings, and digital tool use emerged, according to the EuropeActive Consumer Survey.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
84%
84%
Fitness Actives
57%
64%
Regular Fitness Practitioners
72%
65%
At Home users
51%
52%
Outdoors users
38%
42%
Outdoors users
Jan 22
Jan 23
EuropeActive Consumer Survey results for Germany from 2022 to 2023
Market Value in billion euros
35
30
25
20
15
10
2017
2018
2019
2020
2021
2022
2023
Revenue of the health and fitness market in Europe from 2017 to 2023
What Makes People Workout?
Obvious answers:
65%
Loose weight, get fit, become stronger, etc
Hidden reasons:
35%
Socializing & communication
Customers' Struggles
Solved by FitRadar
Starting point
Beginners struggle to choose the right program, set goals, and find reliable information.
Lack of trust
Customers struggle to identify qualified trainers and avoid scams.
Location
Finding nearby group classes or trainers is difficult, especially in rural or less urban areas.
Inclusivity
Customers may prefer trainers for children, seniors, or by gender.
Sports
Some need trainers with expertise in sports rather than general fitness.
Outdoor workouts
Finding outdoor group classes or trainers is challenging.
Professionals' Struggles
Solved by FitRadar
Self-promotion
Building a personal brand and attracting clients demands significant time and resources.
Payment
Trainers deal with late payments, cancellations, and unstable income streams.
Location
Geographical and seasonal constraints make it hard to attract clients outside fitness studios.
Scheduling
Planning and managing group workouts requires extra coordination and time investment.
Sports
Some need trainers with expertise in sports rather than general fitness.
Discoverability
Trainers struggle to be easily found by potential clients who are searching for specialized expertise.
Our solution:
Create & Find
Fitness classes and sport events by category & location
Find online, workout offline!



Go-To-Market Plan
Business model:
We charge 10% commission
iOS & Android native apps
For all active Individuals
Unique offer and experience
Features on Apps
Available Today
Favorites
All
Workouts
Explore
Calendar
Inbox
Profile

December 18, Wednesday
5 / 10
CityPowerFit
4.3 (12)
10:30
Ice Hockey for Beginners
10€
⁓4km
3 / 15
RunnerRocket
4.3 (12)
10:30
Power, Balance & Stretching
10€
⁓4km
YogaQueen
4.8 (23)
13:30
Snow Skiing in the Woods
Free
⁓2km
Personal
All
Filters
Workouts
Explore
Calendar
Inbox
Profile

Andris
Marketing Expert

Dzintars
Backend Developer

Dmitry
iOS Developer
Vladislavs
Android Developer
Natalja
Product Designer
We strongly believe that offline workouts and socializing are the key to human wellbeing.
10.12.2024
Officially launched in Latvia

Roadmap
Phase 1
iOS App
Android App
Website
Phase 2
Email Campaigns
Social Marketing
Individual Onboarding
Achieving User Growth
Collecting Feedback
Phase 3
New Features
Expanding into Europe
Market & Trends
Despite country differences, common trends in fitness frequency, settings, and digital tool use emerged, according to the EuropeActive Consumer Survey.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
84%
84%
Fitness Actives
57%
64%
Regular Fitness Practitioners
72%
65%
At Home users
51%
52%
Outdoors users
38%
42%
Outdoors users
Jan 22
Jan 23
EuropeActive Consumer Survey results for Germany from 2022 to 2023
Market Value in billion euros
35
30
25
20
15
10
2017
2018
2019
2020
2021
2022
2023
Revenue of the health and fitness market in Europe from 2017 to 2023